Our Team

Ahmad Siddiqi – Founder & CEO

Ahmad has vast experience in diverse fields and roles. After completing his Bachelors from University of York, UK in 2008 he started his first job in the telecom sector for Motorola in Pakistan. He was part of many major projects of Wateen & Wi-Tribe in Pakistan.

After that he decided to pursue his MBA from LUMS which he completed in 2015 after which  he started a new role at Packages Group in a B2B Sales Role. After 7 to 8 years of Corporate Experience, Ahmad decided to embark on his own venture and that’s how came into being, as he was interested in the e-commerce sector of Pakistan.

“ was established to fill the gap in the market for people wanting to buy good quality products for their babies and kids with hassle free shipping and satisfaction guaranteed. Its in its 4th Year now and we are striving to provide the best service to our customers in Pakistan and also continuously bringing in new products and expanding our categories”


Fatima Siddiqi – Creative Head & Advisor

Fatima has been with us since 2021 in an advisory role. Additionally she also leads the creative and marketing side of the company. She has 8 years of experience in the FMCG sector of Pakistan most recently working as a Category Marketing Manager at one of Pakistan’s leading FMCG company. She has a Bachelors degree in Economics from Queens University, Canada.

Fatima brings with her vast knowledge of Marketing, PR and Creative to


Usman Butt – Fulfillment & Customer Service

Usman has been with us for 3 years now and brings a vast experience of around 20 years in different companies. He has worked with Distributors in Pakistan and then most recently he was in fulfillment at Daraz before joining You can probably spot him on the roads in Lahore with a Hoodie delivering lots of parcels.


Muhammad Huzaifa – Product & Vendor Operations

Huzaifa has been with us for over 1 years now. He joined us in 2022 and we are glad to have him onboard. He is a graduate of Punjab University with a degree in Operations Research. He is the Product Manager and Vendor Operations lead which is very critical role in the company. In his free time he also give private tutoring to kids in Mathematics and Science.


Muhammad Hamza Tayyab – Customer Service & Live Operations

Hamza has been with us since the start of . He is looking after our multiple channels of customer service and is instrumental in managing customer relationships. He is also looking after other roles of data analysis and new business development at

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