Our Team

Ahmad Siddiqi – Founder & CEO

Ahmad has vast experience in diverse fields. An engineer by profession he has worked in the telecom sector for Motorola and after his MBA he has worked with the packaging industry with Packages in Pakistan. After 7 to 8 years of Corporate Experience he decided to open up as he was interested in the e-commerce sector of Pakistan.

“ was established to fill the gap in the market for people wanting to buy good quality products for their babies and kids with hassle free shipping and satisfaction guaranteed. Its in its 4th Year now and we are striving to provide the best service to our customers in Pakistan and also continuously bringing in new products”


Usman But – Fulfillment Executive

Usman has been with us for 2 years now and brings a vast experience of around 20 years. He has worked with Distributors in Pakistan and then most recently he was in fulfillment at Daraz before joining You can probably spot him on the roads in Lahore with a Hoodie delivering lots of parcels.


Muhammad Huzaifa – Product & Vendor Operations

Huzaifa has recently joined us and we are glad to have him onboard. He is a graduate of Punjab University with a degree in Operations Research. He is the Product Manager and Vendor Operations lead which is very critical role in the company. In his free time he also give private tutoring to kids in Mathematics and Science.


Muhammad Hamza Tayyab – Customer Service & Live Operations

Hamza has been with us since the start of . He is looking after our multiple channels of customer service and is instrumental in managing customer relationships. He is also looking after other roles of data analysis and new business development at

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